Instagram has released a major update for its iOS app to add support for a new feature called “Photos of you.”
The feature allows users to tag people (or brands) in photos and the photos will appear in a new Photos of You section in their profile.
Instagram explains how the new feature works:
When you upload a photo to Instagram, you’re now able to add people as easily as you add hashtags. Only you can add people to your photos, so you have control over the images you share. And it doesn’t stop at people—you can add any account on Instagram, whether it’s your best friend, favorite coffee shop or even that adorable dog you follow.
There will now be a Photos of You section on your profile. When someone adds you to a photo, you’ll receive a notification and the photo will appear in your Photos of You. Want to make sure you like the photo first? No problem: you can easily adjust your settings so nothing appears on your profile until you approve it.
The Photos Of You section won’t be visible to other people until May 16th to allow you to approve the photos and to adjust the settings.
You can download the update via the Updates tab in the App Store app or download it using this direct App Store link.
via Instagram blog