New York Times has recently released a completely revamped version of its iPad app that gives full access to content available on their website – complete with access to articles, videos, photos and sections.
The application is free to use until further notice – but would start to go paid sometime in 2011 – on a date which has not been announced yet.
Newspaper applications for the iPad weren’t doing particularly well thanks to the exorbitant subscription charges. The Wall Street Journal app for the iPad for example costs $18. It didn’t make sense to buy an application for content that you would otherwise would get for free using the web browser on the iPad.
As for the NYTimes application, the new version would be free as mentioned earlier – and now gets access to popular sections of the newspaper – which wasn’t the case earlier.
In fact, Steve Job’s, the man himself wasn’t very happy with the old NYTimes application – from what we hear. With the new application though, users would be connected to their social media accounts and would be able to make comments and share links or tweet about articles they read. The new app offers access to over 25 sections of the NY times which include Arts, Technology, Politics, Science, Style and separate sections for Photos and Video.
Another New York newspaper that has come up with its own app is The New York Post (iTunes link) – which now offers monthly, bi-annual and yearly subscription offers. The paid app costs $1.99 to download and after that, offers 30 days of free access. After the 30-day trial period, users have the option to subscribe for the monthly, bi-annual or yearly subscriptions priced at $6.99, $39.99 and $74.99 respectively. This mind you, is an ‘in app’ purchase – but would still cost less than half the amount you’d pay for the “real” printed edition.
Apple and publishers have been at the loggerheads at the revenue sharing mechanism and it seems with many newspapers opting for in-app subscriptions, Apple has won the argument and would receive 30% of the revenue generated from such purchases.
If you had used the NYTimes Editors’ Choice app on your iPad then you might want to checkout the new version (iTunes link) and let us know if you like it.