A report from yesterday said that Apple was close to acquiring Swell, the Pandora for talk-radio service, for $30 million. The acquisition seems to have been completed as the Swell website says the service has shut down, and the app has been pulled from the App Store.
Here’s the message the Swell team posted on their website:
Thank you for using Swell over the past year. We wanted to let you know that the Swell service is no longer available. We’ve been inspired by the opportunity to create quality products that positively impact users’ lives, and we are grateful to all our listeners. Thank you everyone for your support!
Swell’s iPhone app allows users to stream audio from NPR, ABC, ESPN, BBC, CBC, TED and more. The app received positive reviews and was featured in Time’s 50 Best iPhone Apps, and till yesterday you could even try out the app by visiting this link, which is now dead.
Apple’s acquisitions follow a similar pattern, especially with smaller companies, where the service shuts down following the completion of the deal. We saw that with Siri, and Chomp earlier.
This would be Apple’s third acquisition in the content space in a fairly short timespan. It recently acquired book recommendation service BookLamp for $10 – $15 million in April, which is known as the “Pandora for books,” and Beats for $3 billion.