In October last year, Wolfram Alpha, the much publicized computational knowledge engine released their iPhone application. One of the significant aspects about the app was its price – an astounding $50. Back then, the company had explained that the application was an appropriate substitute for a $100 graphing calculator and thus was attractively priced.
However, since the pricing strategy has not worked, the company has dropped the price of the app during the holiday season to $19.99, which was still deemed expensive. In an attempt to reach out to the market, Wolfram Alpha has now announced that the app shall here on be available at the App Store for just $1.99 – a whopping 96% price drop from the original sale price.
Making the announcement on the Wolfram Alpha blog, the company insists that the price drop is part of an overall plan to make the service more ubiquitous. Schoeller Porter from Wolfram Alpha writes:
“To date, we’ve focused on improving the Wolfram|Alpha experience, refining the processes we use to incorporate new information into the system, experimenting with Wolfram|Alpha on mobile devices, and solidifying programmatic access through the API.
As we approach the anniversary of the launch of Wolfram|Alpha, we’ll be moving into Wolfram|Alpha’s next phase, centered on growth—increasing the exposure and use of Wolfram|Alpha both by individuals seeking knowledge and by developers building computational knowledge into their applications in interesting ways. We want Wolfram|Alpha to become ubiquitous.”
While this move may help the company reach out to a lot more users, there are also concerns that the massive price drop may affect the company’s relationship with its loyal users who may have already purchased the app. To address these concerns, Wolfram Alpha has noted that existing customers of the iPhone application can request a refund before May 3 by contacting the company.
Considering the high utility value of the Wolfram Alpha iPhone app, we believe that a lot of our readers may be interested in downloading the application (iTunes link) at the new price. Do let us know your feedback about the app in the comments section below.